Author: Jim Penny

Just a few years ago, invoking the term Corporate Social Responsibility (CSR) would have elicited blank stares from most corporate executives. Even though the term has been around since the 1920s, and made an appearance in the Harvard Business Review in 1951, it didn’t translate from concept to broad-based acceptance (or from academia to the Board Room) until much more recently. Fortunately, this is NOT a few years ago. The CSR rush has burst on the scene with so much vigor that now many corporations consider it to be a core values issue. Today, an ever growing chorus claims...