When friends Eric Ngo, a physics student and Ashar Malik, an engineering student, enrolled at the University of Texas they had no idea it would be so hard to gain a social circle or get a pickup game of volleyball going, especially with a student body of 50,000+. They also had no idea that their title would change from friends to co-founders when those exact issues prompted them to develop an app that would cultivate meetups, relationships and conversations all in one called, Kickit.
On college campuses, where events and gatherings thrive off of being in-the-now, it can be a challenge to plan to get people together. It can be even more challenging when you don’t have anyone that shares the same interest or ideas but Kickit allows students and individuals within a community to connect or meet without detailed pre-planning too far in advance.
The Kickit App brings like-minded people together for various purposes. “It could range from trying to see why there is a gang of cars in a parking lot, or getting people to join you for a game of basketball,” said co-founder Eric Ngo.
Since its inception in 2016, the app has gone through a series of positive changes. Previously, their task at hand was to bring people together on college campuses. And while their target market is still universities and students, per requests, they have now developed it into a place where anyone within a community and a 20 mile radius can just have general conversations; that change by the hour so the conversations never get old. “Now it’s more of a messaging board instead only being face to face for a meet up. You can actually have conversations on our app before you decide to go meet face to face. It’s still about getting people together but also getting people to communicate within their local area,” said Ngo.
So is it any different from similar apps like Meetup? Well this app (with already 18,000 downloads within the past year) compared to its competitors offers the spontaneity factor. With other apps, like Meetup, things are planned in advance, but people tend not to show up and the events prove to be undependable, explained Ngo. “People, especially college students, operate on more of a varied schedule versus a planned schedule. And i think that’s how we differentiate and that’s why we stopped focusing on meet ups. Essentially, we want those discussions, and they can range from arranging a meet up or asking about current events near you. Just information about your local area.”
What can users expect from Kickit in the future? Eric and Ashar are working on making the app more simple and user friendly. Previously, you had to have a Facebook account to use the app, they’ve lifted that restriction. Now you can just download the app, hassle free. “We just want to reach as many people as possible, “ said Ngo.